The Good Bite

MAIN LOGO

SIGN OFF

ALTERNATE MARK

STYLE GUIDE

DESIGN STAGE

Logo Design
01.

This concept utilises a bright, warm + primary colour inspired palette.

The font is a serif font with a nice little ‘bounce’ in it’s step. I love the little link between the i + t.

This concept works best with blocked backgrounds and bright, light colours. The ideal imagery to go with this would be textural, playful and bright, but allowing clear space and block colours to peek through.

Logo Design
02.

This concept is simple, yet playful. The little curve of the lettering was to represent a smile.

I personally really love the colour palette of this one.
The deep green, with the red/orange/pink works so well together on their own - and I can also see it working really well with food photos.

This concept lends itself well to black and white imagery. I also wanted to add some playful fruit shapes (the watermelon + grapefruit in the moodboard) are hand drawn, and I can see this working really well across your marketing, website + socials.

Logo Design
03.

This is the most feminine concept of all in terms of the shape and font - however I do feel that if this is used with the correct brand imagery it does remain androgynous.

I really love the layout of the middle option. It makes me want to say goooood.

The shape of the logo is a ‘step’ format, which is symbolic of the steps to a healthier life.

I also love that we both chose inspo images with terrazzo! LOVE. The colours are taken from there. I think that the bright contrasting images work really well - use of shadow and overlapping layers would work really well here.