Cara Nicole Coaching
CN Coaching - Concept 1
Playful, hand-drawn and bold.
The curvy, hand sketched nature of the font is soft and playful - while still being bold.
This would work well with a bright block colours for the other brand assets.
It would include a terrazo style pattern in bright pinks and greys.
I think this would also work really well if we were to incorporate a gold look (foil etc) as this will really stand out :)
CN Coaching - Concept 2
Smooth, feminine and modern
This concept is soft and feminine. The use of the olive green/grey is sophisticated and calming.
The playful element would be introduced through cute little sketches of food, the human body - anything really! It works well with a water colour or even a block colour backing to incorporate some colour!
This concept is probably the most different from the ‘PT’ space - it is simple, beautfu; and uncluttered and I think would communicate those values to your target customer.
CN Coaching - Concept 3
This design is timeless, clean and neat
The use of soft circles, and soft colours is beautiful here.
It is a very simple font, which allows us to introduce other elements, like varying shapes and patterns to the concept.
I can see this working really well with more detailed sketches (as shown in the moodboard) - wrapped in circles particularly.
CN Coaching - Wild Cards
These are designs I prepared and just couldn’t not include - please let me know if either of these pop out to you for our revision round and we can expand here!
IF YOU PREFER - THIS IS A PDF OF ALL THE CONCEPTS AND MOOD BOARDS ALSO