Logo Design
01.

This concept is based on the original artwork of Cacao Collective. The first one is the more simple sketched version and is the closest to the original.

I have added some additional colours in a vector style format that can be changed and customised based on the application.

The second one is a more balanced, detailed version with a generous ‘nod’ to the first design.

This works well as a full logo, but could also be simplified to just the text in a circle should a more clean application be needed.

Logo Design
02.

This concept it taken from your current font - though I have redrawn this font and chosen a slightly different option for the secondary font.

There are two distinct branding designs below based on a centred or right justified logo.

The centred logo lends itself well to a more minimalist approach - utilising line art and very simple icons (I can see this working on the back really well). Clean and simple.

You will see that there is an option with the logo centred and in captial letters. I feel this one is the strongest of the two - and that keeping the UPPERCASE letters is good for balancing the logo. If you would like to see the right justified version with CAPITALS please let me know.

I feel that the right hand side justified option does allow for a more playful colour palette and the use of irregular shapes (like the shapes of cacao)

Logo Design
03.

This concept is the most different from your original artwork - the wild card!

I feel that the colour palette here is beautiful. The blue grey would allow for us to explore some new colours as you bring out new products. The use of pattern and shape as a separate part of the design also allows for freedom as your product range grows.

This would also work well as a more minimalist approach (Like C2) and the use of hand drawn icons.

The hand drawn icons and rougher edges of the shapes are playful, personal and gentle, which I feel works well with the brand.