Bare + Wilde

Concept One

A minimalist, bold style typographical logo (will require the development of a submark).

This one is a block style serif font, with a little bit of ‘fun’ with the backward ‘e’.

My recommendation for a bold logotype like this would be a softer colour palette and the use of soft patterns and lines throughout the rest of the branding assets.

I see this working as a wrap-around label on candles, with larger areas of ‘block’ colour and very clean and simple rounded icons (see below).

The use of colour in the logo, as referenced below can be more playful.

Concept Two

A little 90’s throwback. This font is a little different to what we have been looking at, I guess you could call this the wild card entry.

The font is very clean and minimal, however is a serif font, so a little more traditional, and I would also say a little braver and more ‘high end’.

We could use a unique colour palette here, something that is surprising (like the olive and pink!) to shake things up a little!

This font would also give us the opportunity to use some more creative characters (like the lady pictured), again I see this as using more block colours, plus lots of white space, and then incorpoating some more fun sketches and drawings.

This brand has some awesome little ideas - if you enjoy this more playful style! https://www.tsuno.com.au/collections/shop-all?page=1

Concept Three

This is the most modern and elegant of the concepts. A single font. Ver clean and simple.

I again love the idea of maybe incorporating some little hand sketches (which we can chat and develop if you love this), and an unusual colour palette for a bit of fun.

The little icons would provide the more ‘fun’ approach for the brand, whereas the logo will remain classis and refined.

Concept 4

A little more structured, but a little brighter and more playful.

I wanted to explore the idea of a ‘box’ shape, without it just being a standard stacked typographical layout. I like the playfullness of the changing letters.

The colour palette is a lot brighter, more peachy and sunny, but could be tones down by removed the yellow.

Again, the use of hand sketches, though more simple here than with the other concepts.

I just couln’t leave these behind

A couple of concepts I was playing with. but did not expand on. If you like these, please let me know and we can expand on these!